Built by Industry Insiders Who Saw the Problem Firsthand.
Our team combines decades of spirits industry experience with deep expertise in IoT, AI, and insurance. We didn't read about the disconnect in a report—we lived it. Now we're building the infrastructure to fix it.
Infrastructure Built by
Industry Veterans.
We combine deep spirits industry heritage with world-class expertise in IoT, AI, and financial risk modeling. This isn't a science project—it's a commercially validated platform with industry relationships across the spirits ecosystem.
Our R&D facility is constantly pushing the boundaries of non-invasive measurement. From proof tracking to leak detection, we turn physical signals into digital assets.
Meet the Team Behind the Technology
A world-class team of entrepreneurs, engineers, and industry experts united by a single mission: to bring transparency and trust to the world's most valuable aging assets.
Brian Anderson
Chief Executive Officer & Founder
Visionary entrepreneur and systems architect who identified a $200B+ problem in the spirits industry. Brian brings 20+ years of experience building innovative technology companies. His expertise spans advanced sensor systems, AI/ML architecture, and strategic business development. Previously led multiple ventures in IoT and industrial automation. Recognized for spotting billion-dollar market opportunities and building world-class teams to execute at scale.
Keith Smith
Chief Commercial Officer
Strategic business development leader with deep expertise in enterprise technology deployment. Keith has successfully commercialized complex IoT and AI solutions across Fortune 500 companies. His track record includes building $100M+ revenue streams and establishing partnerships with industry leaders. Building relationships with leading insurance carriers and distillery operators. Combines technical acumen with commercial savvy to drive market adoption.
Josef Schaible
Chief Strategy Officer
FinTech pioneer and blockchain strategist with a proven track record of building and scaling high-value ventures. Josef has managed over $1 billion in assets through advisory roles and strategic investments. His expertise in financial innovation, risk modeling, and insurance product design is foundational to Barrel Proof's captive insurance model. Previously built and exited multiple fintech ventures. Recognized expert in creating new asset classes and financial infrastructure.
Jason Teel
Chief Revenue Officer
Financial strategist and data-driven leader with expertise in building revenue models for technology companies. Jason brings deep experience in financial modeling, valuation analysis, and investor relations. His analytical rigor ensures that Barrel Proof's business model is both ambitious and achievable. Skilled in translating complex technical capabilities into compelling financial narratives for institutional investors and strategic partners.
Mat Rider
Chief Marketing Officer
VP of Revenue Marketing with 15+ years building scalable B2B SaaS and enterprise technology go-to-market strategies. Mat specializes in positioning complex technical innovations for enterprise buyers and creating demand generation engines that drive predictable revenue. His expertise in market segmentation, messaging architecture, and sales enablement has helped multiple companies achieve unicorn status. Proven track record of building high-performing marketing teams.
Mariojose Palma
Chief Technology Officer
AI and software engineering leader with 15+ years building enterprise-scale systems. Former Microsoft and Citrix engineer with deep expertise in machine learning, cloud architecture, and distributed systems. Mariojose leads Barrel Proof's AI/ML platform, which powers real-time predictive analytics for insurance underwriting. His technical vision ensures the platform remains at the cutting edge of IoT data processing and AI innovation. Published researcher in AI applications.
Marlon R.
Chief Operating Officer
Senior operations and fintech infrastructure leader with 20+ years scaling trading and financial systems. Marlon brings deep expertise in operational excellence, systems integration, and building resilient infrastructure for mission-critical applications. Previously Head of Operations at Appital, where he managed complex integrations across multiple financial platforms. His operational discipline ensures Barrel Proof executes flawlessly as the company scales from pilot to production deployment.
Brian Anderson
Chief Executive Officer & Founder
Visionary entrepreneur and systems architect who identified a $200B+ problem in the spirits industry. Brian brings 20+ years of experience building innovative technology companies. His expertise spans advanced sensor systems, AI/ML architecture, and strategic business development. Previously led multiple ventures in IoT and industrial automation. Recognized for spotting billion-dollar market opportunities and building world-class teams to execute at scale.
Keith Smith
Chief Commercial Officer
Strategic business development leader with deep expertise in enterprise technology deployment. Keith has successfully commercialized complex IoT and AI solutions across Fortune 500 companies. His track record includes building $100M+ revenue streams and establishing partnerships with industry leaders. Building relationships with leading insurance carriers and distillery operators. Combines technical acumen with commercial savvy to drive market adoption.
Josef Schaible
Chief Strategy Officer
FinTech pioneer and blockchain strategist with a proven track record of building and scaling high-value ventures. Josef has managed over $1 billion in assets through advisory roles and strategic investments. His expertise in financial innovation, risk modeling, and insurance product design is foundational to Barrel Proof's captive insurance model. Previously built and exited multiple fintech ventures. Recognized expert in creating new asset classes and financial infrastructure.
Jason Teel
Chief Revenue Officer
Financial strategist and data-driven leader with expertise in building revenue models for technology companies. Jason brings deep experience in financial modeling, valuation analysis, and investor relations. His analytical rigor ensures that Barrel Proof's business model is both ambitious and achievable. Skilled in translating complex technical capabilities into compelling financial narratives for institutional investors and strategic partners.
Mat Rider
Chief Marketing Officer
VP of Revenue Marketing with 15+ years building scalable B2B SaaS and enterprise technology go-to-market strategies. Mat specializes in positioning complex technical innovations for enterprise buyers and creating demand generation engines that drive predictable revenue. His expertise in market segmentation, messaging architecture, and sales enablement has helped multiple companies achieve unicorn status. Proven track record of building high-performing marketing teams.
Mariojose Palma
Chief Technology Officer
AI and software engineering leader with 15+ years building enterprise-scale systems. Former Microsoft and Citrix engineer with deep expertise in machine learning, cloud architecture, and distributed systems. Mariojose leads Barrel Proof's AI/ML platform, which powers real-time predictive analytics for insurance underwriting. His technical vision ensures the platform remains at the cutting edge of IoT data processing and AI innovation. Published researcher in AI applications.
Marlon R.
Chief Operating Officer
Senior operations and fintech infrastructure leader with 20+ years scaling trading and financial systems. Marlon brings deep expertise in operational excellence, systems integration, and building resilient infrastructure for mission-critical applications. Previously Head of Operations at Appital, where he managed complex integrations across multiple financial platforms. His operational discipline ensures Barrel Proof executes flawlessly as the company scales from pilot to production deployment.
Our DNA
The principles that guide our infrastructure.
Innovation First
We solved a problem the industry thought was impossible. Our 4 issued patents represent the only legal way to see inside a barrel without opening it.
Radical Truth
Two identical barrels can differ by 41 proof points after 16 years—one at 140°, one at 99°—based solely on floor position. Traditional estimation ignores this variability. We measure it.
Global Scale
The blind spot exists everywhere sealed containers hold value. We're starting with spirits, but the disconnect is universal—and so is our solution.
Frequently Asked Questions
Get answers to common questions about our technology, business model, and market opportunity.
Have more questions? We'd love to hear from you.
Contact Us →Covering the Future of Spirits Technology
Barrel Proof Technologies is pioneering the intersection of IoT, AI, and the centuries-old spirits industry. We welcome media inquiries and are available for interviews, expert commentary, and industry insights.
Press Kit
Logos, executive bios, company overview, and high-resolution images available upon request.
Media Contact
For press inquiries, interviews, or expert commentary, please reach out to our communications team.
Featured Coverage
Media coverage and press mentions will be featured here as they become available.
Coming Soon
Building the Ecosystem
We're actively partnering with industry leaders across the spirits value chain to create a comprehensive solution for barrel transparency.
Distillers & Producers
Major and craft distilleries seeking inventory verification and quality assurance
In DiscussionInsurance Partners
Carriers and MGAs exploring parametric insurance products for barrel assets
In DiscussionFinancial Institutions
Banks and lenders interested in barrel-backed lending programs
In DiscussionTrading Platforms
Exchanges and marketplaces requiring asset authentication and verification
In DiscussionInterested in partnering with us?
Start a Conversation →